Search Engine Optimisation

 


Search engine websites such as Google, Yahoo!, Bing and Ask have been around for several decades. The function of a search engine is to use algorithms to decode and search the wide web to bring an individual content that is most relevant to their search topic. This technology has been essential for people all over the world for different activities ranging from students and their studies to workplaces performing work task such as research. To further enhance the experience of search engines, search engine optimisation (SEO) has been invented to further specify the search topic and find even more specific results that are more accurate to the search topic.

The company that has dominated the search engine market significantly has been Google with a total of 74.80% of the entire market. Search engine optimisation is defined as 'A structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected key words of phrases' (Chaffey et al, 2012). This is why it has become of significant importance that a business understands how this technology works and strives to increase their position on the google relevance pages. The ability to obtain the top position of a search topic or keyword ensures a high traffic to that certain websites as users can assume that the top website is usually the most relevant to the topic and idea that they have searched.


A company that has adapted to this idea and executed a their marketing extremely well is YouTube. YouTube can be seen at the top of search engine relevance for a range of different searches such as if someone is searching for music, cooking or working out. The success of being at the top of search engines has contributed to their 2 billion users monthly and 30 million users daily.

Google is an essential for every day web use and the usage of search engine optimisation (SEO) ensures for a more accurate and pleasant experience when searching for websites with relevance. How often do you use Google? Do you find it effective in delivering results you were looking for?

-Huy

Comments

  1. UnknownOctober 15, 2020 at 8:41 PM

    I use google as my main search engine as it gives me a handful of results for what I am searching for as it is usually always super fast to load.

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    Replies
    1. Robertpham10October 18, 2020 at 9:52 AM

      As for me too. Google has just been the more superior search engine. Even growing up, I grew up in a generation where Google has always been around and always the engine dominating the market.

      Delete
  2. UnknownOctober 15, 2020 at 8:52 PM

    i always use google, it sjust more efficient than bing or yahoo. The tabs are smoother and just the functionality is simple and easy

    ReplyDelete
    Replies
    1. Robertpham10October 18, 2020 at 9:53 AM

      For sure! That and combined with the fact that my favourite web browser is Google Chrome. There is definitely no other way about it. Google is ideal for my preference.

      Delete
  3. Krystal ChoOctober 18, 2020 at 3:29 AM

    Great post, I think for me I never personally Bing, I'm much more comfortable with Google as the interface looks sleeker and it is more efficient and easier to use. Furthermore, I personally feel it is more trustworthy so I'm more inclined to use it, as well as it being more popular.

    ReplyDelete
    Replies
    1. Robertpham10October 18, 2020 at 9:54 AM

      Thank you very much Krystal. I have not used Bing either. There was a period of time where Yahoo! was the primary search engine but I have always chosen to change it to Google as it is brighter and functions a lot better. All the algorithms are successful in bringing me the results I need.

      Delete
  4. AnonymousOctober 18, 2020 at 6:29 AM

    Google has been consistently used for decades even while we speak now and I personally use it for almost everything. Very efficient and useful part of all our lives. I am yet to use other search engines such as Bing and Yahoo but i suspect they’d be just as effective.

    ReplyDelete
    Replies
    1. Robertpham10October 18, 2020 at 9:55 AM

      I'm sure Bing or Yahoo! serve their purpose for people around the world. As for the effectiveness, I believe that Google is far superior when bringing search results I'm looking for. The speed that it brings them to me is far more efficient as well.

      Delete
  5. UnknownOctober 18, 2020 at 6:33 AM

    My go-to search engine has always been google. It is fast, convenient, reliable and easy to use especially with the addition of the image, video, shopping and news tabs.

    ReplyDelete
    Replies
    1. Robertpham10October 18, 2020 at 9:57 AM

      Yes I personally believe the addition of those tabs are very useful too. It is the optimisation I seek in a search engine such as Google and each tab brings specific resources that better fit the requirement within that tab. Having the tabs limit the search results to videos for example allows for more relevant results that are related to videos rather than other things.

      Delete

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