Safety of the Internet of Things

  Mobile phones have become an essential tool in our everyday lifestyle. This piece of technology has taken over the way humans function and current statistics show that over 5 billion people in the world own a phone and more than half of that population are smartphones. In the current day and age, Millennials are known to be some of the biggest consumers of this specific technology showing that an average Millennial would spend almost 6 hours a day on their smartphones. The reliance on mobile phones has become human instinct for when we need to learn, do, discover, watch and or buy something is a phenomenon described as a micro-movement.   Businesses from all over the world have understood the drastic increase in usage of mobile phones and have used this method as an effective way to market their products. The key to a strong mobile marketing campaign is being able to provide the consumer with the right product at the right time. An app that has been very successful and ...

  Word of Mouth is the process of 'passing of information from person to person using oral communication' (Wikipedia, 2020). Word of Mouth is a tool that comes naturally from consumers that assists a business promote a product or their brand based off their opinions and thoughts shared to another person. Statistics demonstrate that Word of Mouth is an effective tool for businesses as 'people are 90% more likely to trust and buy from a brand recommended by a friend' (Saleh, n.a). The impact of an individual that has a strong opinion on a product can significantly increase the chances of another person deciding to purchase an item. The usage of Word of Mouth has expanded from more than just oral communication. This term can also include opinions left about a product such as comments about an item or even a review about the brand. Research has proven that this type of tool can have a direct impact on the brands image and the loyalty consumers have towards a brand. The impo...

  Undeniably, social media has become a major aspect of a huge percentages of the population's every day life. Social media is the new efficient method to communicate with people all over the world and can be accessed freely on many devices such as people's phones, laptops and tablets. The number of social media consumers is so significant covering billions of people globally.  As seen from this graph, Facebook dominated the social media market having over two billion consumers as of 2017 and to this date has consistently kept significantly high consumer numbers. It is important to understand the consumers of these platforms and their wants and needs for the social media platforms. The demand for the wants of the consumers are consistently changing and not being able to keep up with the trends can cause a social media platform to lose popularity and in turn decrease the average monthly users that consume these platforms.  The general increase of social media users have pl...