The Rise of the New Aged Web 2.0
The wave of social media applications have caught the internet by storm and has become the main resource that businesses use to spread their message to a global number of audience. Through the advancements in technology, businesses have adopted the use of User Generated Content (UGC) as an effective tool in reaching their consumer market. User Generated Content is a any content such as images, text and video that are advertised on social media platforms intended to target the specific audience members that have searched a topic related to the product recently. The popularity of social media users are significant among the younger generations. However, it has become so popular that even the older generations have played a part in adding to the billions of monthly users on each of these platforms. Analysis done by Logan Rinder (2017) demonstrates that Facebook is the most used platform by a significant amount followed by YouTube. Information on this will assist businesses in decidi...