Safety of the Internet of Things

  Search engine websites such as Google, Yahoo!, Bing and Ask have been around for several decades. The function of a search engine is to use algorithms to decode and search the wide web to bring an individual content that is most relevant to their search topic. This technology has been essential for people all over the world for different activities ranging from students and their studies to workplaces performing work task such as research. To further enhance the experience of search engines, search engine optimisation (SEO) has been invented to further specify the search topic and find even more specific results that are more accurate to the search topic. The company that has dominated the search engine market significantly has been Google with a total of 74.80% of the entire market. Search engine optimisation is defined as 'A structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected key words ...

  What is the Internet of Things and why is it important to us? By definition, the Internet of Things is an interconnection via Interconnections of all devices that enables them to share and receive information. As technology advances, our society relies more heavily on technology to do every day tasks for us to make our lives easier. We use technology for work, education, entertainment, exercise and many more activities. The Internet of Things is a tool designed to make our lives easier by recording and recalling our data whenever we need. Technology plays a huge part of our lives that everything we do from the start of our days to the minute we sleep and even during our sleep is recorded. Certain pieces of technology have been invented to make things in life more convenient such as Google Home. This device makes daily tasks such as playing music and turning off lights accessible through speech and not having to actually perform the task. Smartphones have a built in tracker for he...

  Mobile phones have become an essential tool in our everyday lifestyle. This piece of technology has taken over the way humans function and current statistics show that over 5 billion people in the world own a phone and more than half of that population are smartphones. In the current day and age, Millennials are known to be some of the biggest consumers of this specific technology showing that an average Millennial would spend almost 6 hours a day on their smartphones. The reliance on mobile phones has become human instinct for when we need to learn, do, discover, watch and or buy something is a phenomenon described as a micro-movement.   Businesses from all over the world have understood the drastic increase in usage of mobile phones and have used this method as an effective way to market their products. The key to a strong mobile marketing campaign is being able to provide the consumer with the right product at the right time. An app that has been very successful and ...

  Word of Mouth is the process of 'passing of information from person to person using oral communication' (Wikipedia, 2020). Word of Mouth is a tool that comes naturally from consumers that assists a business promote a product or their brand based off their opinions and thoughts shared to another person. Statistics demonstrate that Word of Mouth is an effective tool for businesses as 'people are 90% more likely to trust and buy from a brand recommended by a friend' (Saleh, n.a). The impact of an individual that has a strong opinion on a product can significantly increase the chances of another person deciding to purchase an item. The usage of Word of Mouth has expanded from more than just oral communication. This term can also include opinions left about a product such as comments about an item or even a review about the brand. Research has proven that this type of tool can have a direct impact on the brands image and the loyalty consumers have towards a brand. The impo...

  Undeniably, social media has become a major aspect of a huge percentages of the population's every day life. Social media is the new efficient method to communicate with people all over the world and can be accessed freely on many devices such as people's phones, laptops and tablets. The number of social media consumers is so significant covering billions of people globally.  As seen from this graph, Facebook dominated the social media market having over two billion consumers as of 2017 and to this date has consistently kept significantly high consumer numbers. It is important to understand the consumers of these platforms and their wants and needs for the social media platforms. The demand for the wants of the consumers are consistently changing and not being able to keep up with the trends can cause a social media platform to lose popularity and in turn decrease the average monthly users that consume these platforms.  The general increase of social media users have pl...

  The wave of social media applications have caught the internet by storm and has become the main resource that businesses use to spread their message to a global number of audience. Through the advancements in technology, businesses have adopted the use of User Generated Content (UGC) as an effective tool in reaching their consumer market. User Generated Content is a any content such as images, text and video that are advertised on social media platforms intended to target the specific audience members that have searched a topic related to the product recently. The popularity of social media users are significant among the younger generations. However, it has become so popular that even the older generations have played a part in adding to the billions of monthly users on each of these platforms. Analysis done by Logan Rinder (2017) demonstrates that Facebook is the most used platform by a significant amount followed by YouTube. Information on this will assist businesses in decidi...