Search Engine Optimisation
Search engine websites such as Google, Yahoo!, Bing and Ask have been around for several decades. The function of a search engine is to use algorithms to decode and search the wide web to bring an individual content that is most relevant to their search topic. This technology has been essential for people all over the world for different activities ranging from students and their studies to workplaces performing work task such as research. To further enhance the experience of search engines, search engine optimisation (SEO) has been invented to further specify the search topic and find even more specific results that are more accurate to the search topic. The company that has dominated the search engine market significantly has been Google with a total of 74.80% of the entire market. Search engine optimisation is defined as 'A structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected key words ...