Consumers of Social Media and Importance of Understanding them
Undeniably, social media has become a major aspect of a huge percentages of the population's every day life. Social media is the new efficient method to communicate with people all over the world and can be accessed freely on many devices such as people's phones, laptops and tablets. The number of social media consumers is so significant covering billions of people globally.
As seen from this graph, Facebook dominated the social media market having over two billion consumers as of 2017 and to this date has consistently kept significantly high consumer numbers.
It is important to understand the consumers of these platforms and their wants and needs for the social media platforms. The demand for the wants of the consumers are consistently changing and not being able to keep up with the trends can cause a social media platform to lose popularity and in turn decrease the average monthly users that consume these platforms.
The general increase of social media users have plateaued for users of all age categories. However, as expected, the age group of individuals from the years of 18-29 have been seen to be the biggest consumers of social media consistently from 2005-2015. The source of the trend of decreasing popularity for social media usage can come from several reasons but the main reason that contributes to the decline is the platforms not being able to keep up with the changes in consumer behaviour and fitting to their wants and needs.
Similarly to other businesses, social media platforms have to adapt to the changes of the consumers in their market. The process of feedback is helpful through tools such as polls and surveys, however, may be redundant information and research if consumers are not answering with full thought and just answering to get the poll out of the way. A great method for identifying the needs and wants is through analytics to determine what the consumers use the most of, what they search up most and what functions of the social media platforms they use the most. This gives the social media businesses insight to the functions that are doing well for their platform and those that need working on.
Please leave a comment on what you believe is the reason you use social media and why?
-Huy
I use social media as a source of connecting with others and to see what's going on in the world and/or just within a friend circle. With the existence of mobile phones and other technology devices it makes accessing these social media pages a lot easier to get to and use.
ReplyDeleteI also use social media on a daily basis to connect with friends and others. Social media pages such as Facebook and Instagram are websites that I will routinely check but even websites as blogger allow us to connect on a topic such as this.
DeleteI use social media to connect with other people. The world today revolves around social media as it provides social connections in ways that don't make it possible. For example, this year's Covid-19 Pandemic had increase the use of social media due to social distancing laws, it is the only way we can connect with family and friends. This can be through messages, emails, calls and video calls.
ReplyDeleteMost definitely, social media is definitely a crucial part in everyday life but especially during this pandemic in which we cannot physically see our friends and non-immediate family members. It is important for individuals and companies have run their businesses online during this time as well so they can still survive during this economic stress period.
DeleteThe reason I use social media is particularly within this day and age it is so much easier to keep in contact with friends. A friend of mine actually moved interstate and I'm able to reconnect with her simply through using messaging platforms such as Facebook or Instagram. Furthermore, with COVID-19 it is a way of staying connected even in isolation
ReplyDeleteYes for sure, social media does help to keep friendships that may otherwise be lost through reasons such as moving interstate or even overseas. As we get older, we tend to have more friends that move interstate and overseas for opportunities such as work opportunity and travelling wants. Having social media provides an option to keep in touch which is very important.
DeleteI use social media to connect with friends and to keep in contact with family who live in a different country. With a variety of social media platforms, it is easy for people to stay connected and can also be a source of entertainment.
ReplyDeleteYes the internet is a very good source of entertainment. Myself included, I believe that social media sites such as Facebook and TikTok have consumed significant amounts of time during this pandemic for my entertainment. Personally I have a family member that lives overseas and it is the only way I can keep in contact with him 90% of the year until I have time to travel and visit him.
DeleteGreat post. I think that social media platforms help to connect everyone, with the quick and easy messaging system being very efficient to use. It is also a great source of entertainment and can be used as a hobby, almost as if it’s a personal diary. Could not imagine what life would be without it .
ReplyDeleteThank you very much. I too could not imaging a world without social media. Social media has consumed me significantly and I can almost say I am dependable on it. It is definitely a routine activity for me to check my phone as soon as I am awake to see what my friends are up to or updates on the world so that I can have an idea. Specifically during this pandemic it was very important to keep on top of the updates and social media was the easiest way for me to access that information.
ReplyDelete